01 / WIREFRAME
Wild ideas.
Resolved in detail.
At Circuit of the Americas, the axonometric study connects enclosed spaces, terraces and stairs in one view. The experience begins with a clear spatial idea.
F1 EXPERIENCES / CIRCUIT OF THE AMERICAS
A race weekend.
A world to enter.
One hospitality experience in Austin, carried from architectural study to a finished environment and the people who bring it to life.
Wild ideas.
02 / REALIZED
Carry the idea into the world.
The completed hospitality pavilion brings the drawing to human scale. Architecture, light, gathering space and brand expression become one environment.
03 / ARRIVAL
Then the doors open.
The Champions Club entrance turns the brand into a physical threshold. Guests arrive, find their way and step into the race-weekend experience.
04 / THE GUEST EXPERIENCE
Give guests a place in the story.
The podium brings a familiar motorsport ritual into the hospitality space. Guests step into the setting and make a moment of their own.