SONIC / SUMMER X GAMES / VENTURA
Start with a room.
Build a world.
An empty venue becomes a branded social setting through planning, visualization and physical delivery.
Understand the starting point.
The venue survey shows the scale, structural rhythm and open floor available for the experience.
Organize the experience.
The plan places the major functions in relation to one another. It makes the footprint and circulation discussable before detailed scenes are developed.
Give the brand a place.
The visualization translates Sonic’s red, blue and timber language into an entrance and gathering point inside the event.
Deliver the recognizable moment.
The installed entrance carries the signature color, slatted walls and vertical lighting from the concept into the venue.
Extend the language into hospitality.
The surrounding bar and lounge bring social space, event identity and the same material vocabulary together.