NBA EXPERIENCES / PREMIUM SPORTS HOSPITALITY
One standard.
Different cities.
A five-year relationship built around a consistent ambition: spaces that feel premium, culturally alive and connected to the event.
MY ROLE
Client alignment, design development, budget coordination, fabrication and print coordination, logistics and hands-on support through installation. I connected the creative direction to the teams delivering it.
Read the room.
The San Francisco site starts as an industrial shell. Its scale, existing structure and circulation become the starting conditions for hospitality, gathering and brand presence.
Make the intention visible.
The bar visualization gives the team a shared reference for proportion, finish and brand expression before fabrication and installation.
Carry the idea through installation.
The installed bar translates the visual direction into materials, scenic elements and a working service point. This is where coordination across design, fabrication and hospitality becomes visible.
Complete the atmosphere.
Lighting, service and the surrounding room finish the experience. The bar becomes a social focus inside the larger All-Star environment.
Make the system travel.
The illuminated arrival geometry appears across NBA environments. This fabrication drawing resolves the physical assembly behind the repeated spatial language.
Adapt the expression.
In the Mexico City study, the recurring threshold works with local color and basketball imagery. A consistent spatial idea can carry a different cultural expression.
Bring guests through it.
The finished entrance carries the geometry, lighting and graphics into a real passage. The sequence turns arrival into a recognizable transition into the hospitality setting.