RKD EXP / IDENTITY, SPACE & MAKING
Build the practice
behind the work.
A connected studio brings visual identity, spatial thinking and production into everyday contact.
MY ROLE
I grew the creative function from one seat into a 20-person multidisciplinary studio supporting creative and marketing work across the RK Group portfolio.
Define a shared identity.
The logo exploration gives the multidisciplinary practice a common visual expression.
Put the identity into the space.
The studio environment carries that identity across work areas and the places where teams meet, design and make.
Make the craft visible.
The Derby fabrication sequence shows lettering becoming a dimensional object through hands-on assembly and finishing.
Connect drawing and object.
The Gold Jacket Club drawing records another brand moving from graphic intent into physical construction.
Deliver at human scale.
The completed dimensional marker shows the size and craft of the object relative to the people who made it.