JOEL TARASIUK / EXECUTIVE CREATIVE DIRECTOR / VP OF CREATIVE
Products at the speed of thought.
Begin the story ↓Unconventional thinking. Predictive Vision. Exacting execution. I direct how brands look, move and feel across digital products, real-time 3D and physical space, and I build what I direct.
SELECTED CLIENTS
CREATIVE PRACTICE / 01 / 00 / 00
Spatial design.
Digital products.
One creative vision.
PROJECT FLOW × NST CAD STUDIO × WEBSITESSCROLL TO ASSEMBLE ↓
01 / UI, UX & DIGITAL PRODUCT DESIGN
I design and ship experiences. Operational platforms, 3D configurators and real-time sales tools, taken from first sketch to production. I own the journey, the visual system, the motion and the code.
REAL-TIME 3D / UI, UX & MOTION DESIGN
I designed Workforce App to replace photographs and verbal explanations with a shared three-dimensional experience. The sales team and prospective clients can explore housing, dining and infrastructure, then inspect the details in context.
Enter the experience → Explore a solution → Read the detail
Product recording / Camera movement, selections and contextual UI.
Make priorities legible. Keep context visible. Give people a clear next action.
Repeat interaction patterns. Let typography, imagery and color express the brand.
Motion explains what changed. Defined timing, easing and purpose connect states and give engineering a clear implementation reference.
OPERATIONS / DESIGN TO DELIVERY
A clear starting point connects inventory, schedules, approvals and responsibilities in one production workspace.
I designed Project Flow to bring scattered production information into one readable interface. I connected priorities, ownership and approval states to the design reference, so every next decision carries design intent into delivery.
Enter the workspace → See the priorities → Connect artwork to production
Production interfaces. Open any view at full resolution.
SPATIAL CONFIGURATION / 3D INTERFACE
Project context and configuration controls frame the 20m × 60m model, keeping the workspace and the structure connected.
I designed NST CAD Studio around the consequences of each choice. Contextual controls connect configuration, wireframe inspection and technical plans, keeping interface clarity and construction detail in one workflow.
Configure the structure → Inspect its framework → Communicate the plan
Production interface. Full-resolution UI in the case study.
RED BULL FORD / RB22-INSPIRED RENDER
02 / MOTORSPORT & SPATIAL DESIGN
F1 Experiences · Miami. I led the creative direction from spatial planning and visualization to a connected hospitality environment.
01 / STRUCTURE → VISION
I resolved scale, circulation and brand expression into one Miami hospitality pavilion. Compare the structure with the vision it supports.
02 / REALIZED
The finished Champions Club connects architecture, furnishings, culinary service and graphics. I led the concept and creative direction, and aligned National Structures, Illusions and Rosemary’s behind one vision through delivery.
03 / THE GUEST EXPERIENCE
A race weekend becomes personal when guests can step into it. In Miami, the Champions Club podium turns a familiar motorsport ritual into a moment to share.
500VIP guests
5days of hospitality
3levels of experience
FORD MUSTANG SHELBY GT500 / CONCEPT RENDER
03 / AUTOMOTIVE CONCEPT DEVELOPMENT
My concept for Scottsdale: a functional arrival reimagined as a collector-grade experience through material, light and architectural rhythm.
I developed contrasting light and dark palettes, entry portals, façade treatments and lighting moods. I kept the existing tent, canopy and ticket-booth positions, then reimagined how guests arrive.
NBA EXPERIENCESVIP DESIGN
04 / THE WORK BETWEEN THE IDEA AND THE IMAGE
From NBA hospitality in Mexico City and Los Angeles to X Games in Colorado and California, beauty activations and luxury brands, I set the direction and carried each one through: the decisions, the drawings and the teams behind the finished spaces.
P4 / INTERACTIVE ENVIRONMENTS
UI and UX extend beyond the screen. Touch, physical objects and digital content become one encounter: an action reveals content, and the interface responds in the room. I connect the visual language, interaction and physical setting. The same questions drive any interface people use while their attention is elsewhere: what can I do, what changed, where do I go next? Design and build in Studio with off the shelf components.
LINCOLN MODEL L100 CONCEPT / STAY CURIOUS
06 / LEADERSHIP
I’m Joel Tarasiuk, Executive Creative Director and VP of Creative. I set the creative direction, fuse UX with expressive design, and build the teams that turn ambitious ideas into working experiences.
As VP of Creative at RKD EXP since 2014, I built the studio from a single seat into a 20+ person multidisciplinary team spanning experiential design, branding, digital, fabrication, print and activation. I mentor talent, lead design critiques and reviews, and carry creative consistency across the RK Group portfolio. My role connects client vision, visual direction, technical documentation and the people responsible for delivery.
I lead AI adoption across the studio: evaluating new tools, building them into how we concept, visualize and ship, and training the team to use them with taste and judgment. Speed is the byproduct. Better work is the point.
20+years
20person studio built from one seat
13brands under one creative standard
DESIGN → PROTOTYPE → BUILD / Figma · Adobe Creative Cloud · Webflow · Maya · Blender · Sketchup - Unreal Engine · Unity · React Three Fiber · HTML / CSS / JavaScript. I build tools as I need them to execute faster parallel design decisions and executions.
Explore the project stories →Loading my 3D character…
